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Principal Investigators: Dr Emma Heywood (University of Sheffield) & Dr Lassané Yaméogo (Centre National de la Recherche Scientifique et Technologique)

Research Snapshot

This study looked at the use of radio as a public health messaging tool for vulnerable crisis-affected communities during the COVID-19 pandemic, producing findings that were used by partner radio stations to adapt public health-related programming for IDPs in Burkina Faso.

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French Research Snapshot

La radio : un outil clé de réponse humanitaire

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What did the study set out to achieve?

The study aimed to determine how radio broadcasters in Burkina Faso can adapt to address and respond to the information needs of Internally Displaced Persons (IDPs) and combat (mis)information regarding COVID-19.

To do this, the study team worked with IDPs in refugee camps and host communities to find out what COVID-19 (mis)information they are exposed to, and the sources of that information. Over a period of time,  this information was fed to Studio Yafa – a Burkinabe radio studio and partner in the project which broadcasts nationally through local partner radios and via social media – to address the reported misinformation expressed by IDP’s and their information needs, where appropriate, in their broadcasts.

The team hoped that this would help:

  • improve awareness, understanding and confidence among affected populations regarding best practice in relation to the prevention of COVID-19 spread;
  • increase the capacity of IDPs and host communities to express their concerns and information needs;
  • create a closer collaboration between humanitarian and local media actors to address the needs of IDPs in a more accurate and targeted manner;
  • increase capacity to identify and rebut misinformation in a more targeted and quicker manner;
  • implement IDP-centred response and participation encouraging understanding and trust between affected population and humanitarian/public health actors;
  • encourage greater accountability of those actors with regard to the affected population;
  • strengthen inter-community understanding that will help prevent tensions caused by misinformation, stereotyping and rumours.

Photo: Outside broadcast of «Let’s talk Coronavirus» recorded by Studio Yafa at an IDP camp in Kaya, Burkina Faso, 18/12/20. © Olympia de Maismont / Fondation Hirondelle

Lassané Yaméogo

Co-Investigator, CNRST

In IDP communities in Kaya, Pissila and Kongoussi, radio has given rise to the emergence of a spontaneous public sphere by becoming both a social and sociable medium. It is the focus of collective listening and informal information sharing between direct listeners (those who listen to radio programmes) and indirect listeners (those who do not). This informal extension of the audience strengthens both social ties and community resilience to COVID-19.

Dr Emma Heywood

Principal Investigator, University of Sheffield

Providing accurate, regular and timely information on life-changing issues such as COVID-19 is essential to all and particularly vulnerable groups such as IDPs. Radio is often their main source of information. Working with a trusted Burkinabe radio source, and through a participatory collaboration, we hope to not only raise awareness amongst this population regarding COVID-related best practices but also raise the voice of these communities.

What were the key findings?

  • Radio enabled sharing of relevant and reliable information. It acted as a survival tool, and provided space for exchange, solidarity, and communion between IDPs and host communities
  • Radio was effective and trusted, in a context of uncertainty where rumours, or uncertain truths, proliferate. Talk shows, news bulletins, and interactive or entertainment programmes were preferred by IDPs during emergencies.
  • Repeat broadcasts or ‘booster’ campaigns are needed to improve and reinforce understanding and to counter misinformation about the pandemic and the vaccine.
  • Involving affected communities in radio programme production and delivery increases their awareness and commitment to act on the public health recommendations.
  • The use of fictional characters, celebrities or well-known personalities in broadcasts increased message retention among listeners.

What does this mean for policymakers and practitioners?

  • Radio is an important tool for broadcasting timely, relevant, and reliable information to displaced and host populations in emergency contexts.
  • Organisations should not simply use the radio to bombard top-down messages produced by outsiders. Involving the target listening community in the production and dissemination of messages, for example through interactive programmes, will improve the uptake and implementation of public health recommendations.
  • Humanitarian actors should see radio not only as a means of one-way communication of public health messages, but as a holistic tool for community engagement which can be
    used to help identify needs and concerns, unite fractured communities, and inspire hope for the future.
  • Radio must be considered, by the actors who use it in emergency contexts, as one of the urgent responses to be integrated in the strategies of information, countering disinformation, and citizen education and accountability towards them.
  • Information on training and opportunities, such as snapshots of those who have successfully returned to their trade or who have established a new one helps IDPs maintain aspiration and wellbeing.

Watch the video below to find out more – and to hear from IDPs in Burkina Faso. You can watch the video in French here.

Play video

Latest Updates

World Press Freedom Day Event

3 May 2022

The study team were invited to the Africa Media Convention: Journalism under Digital Siege event in Arusha, Tanzania to mark World Press Freedom Day. A prestigious event opened by the President of Tanzania, the study was presented as part of the Fondation Hirondelle panel.

2022May

Blog: the key role played by media in the coup

3 Feb 2022

The research team explore the role that media played in influencing the events that played out in the February 2022 coup in Burkina Faso.

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Feb
Outside broadcast of «Let’s talk Coronavirus» recorded by Studio Yafa at an IDP camp in Kaya, Burkina Faso, 18/12/20. © Olympia de Maismont / Fondation Hirondelle
A doctor answers questions from a Studio Yafa journalist during recording of a programme in Ouagadougou, Burkina Faso,
Reporting in Ouaga © Kalidou Sy - Fondation Hirondelle
A group of IDPs in Burkina Faso. Photo credit: Fondation Hirondelle.
A group of IDPs in Burkina Faso. Photo credit: Fondation Hirondelle.

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