Revolutionizing data collection: World Food Programme and Nielsen use scalable mobile surveys in today's changing technological landscape

“Data is critical to the success of the World Food Programme’s (WFP) ongoing relief and support efforts, as the organization plans its operations and prioritizes its assistance based on the information it collects. When physical access for face-to-face interviews is limited because of conflict, disease or other risks, carrying out its programs effectively and efficiently becomes difficult. To assist in this effort, a team of Nielsen measurement science associates worked to help WFP move from solely in-person interviews to incorporating remote mobile data collection into WFP’s survey toolkit. “